Chicago Blackhawks #WhatsYourGoal

Hockey is a tough game. But these simple acts of player kindness touched the hearts of the sports world and even made sports anchors cry. It also won the Blackhawks countless new fans… including those of rival hockey teams. The #WhatsYourGoal film series took fan goals posted on social media and turned them into reality.

I directed many of these films, and spoke at the Chicago Blackhawks convention about the success of the #WhatsYourGoal campaign. If you have a spare hour, you can watch the entire panel session below.