When we won the Chicago Blackhawks account, they hadn’t been winning at all. The year before, they had the worst team record in the NHL. But two promising rookie players had just been drafted… Patrick Kane and Jonathon Toews. All the team needed now was a two-word rallying cry that meant one thing… winning it all. In the 10 years we worked on this account, the Blackhawks won the Stanley Cup three times. What more proof do you need that advertising works?