Campaign for Real Beauty

During my time on Dove, I touched just about every Dove product created. From the classic beauty bar, to deodorant, to Dove Pro-Age skin care, all the way to the launch of Dove Men+Care. Many women in white underwear later (and the first ever Dove Men), the authenticity of this campaign continues to hold up.

Dove’s Campaign for Real Beauty not only improved self esteem and body image for women the world over. It drove over a decade of record sales growth for Dove, ultimately becoming Unilever’s biggest brand. Not to mention a Harvard Business School Case Study.

And I can personally attest that we only cast real women. I’m still friends with some of them.